Mission, Vision, and Values

Our Mission

To equip individuals and organizations with the knowledge, skills, and mindset to become future-ready in an ever-changing world.

Our Vision

To be the leading training partner in the Philippines for Sales, Leadership, and Financial Wellness transformation.

Growth. Integrity. Excellence. Empowerment. Impact.

Our Values

Meet the Founder

Bernard R. Fernandez

Bernard R. Fernandez is the founder of BeFutureready Academy and the author of “The S.M.A.R.T. Sales Mastery Blueprint: Sell Smarter, Succeed Faster.”

With over a decade of experience in sales, leadership, and financial advising, Bernard has trained thousands of professionals and financial advisors across the Philippines — helping them develop the mindset, skills, and systems to achieve sustainable success.

His approach combines practical wisdom with proven frameworks that make learning actionable and inspiring.

His areas of expertise are Sales Mastery & Coaching, Leadership & Team Development, Financial Planning & Wealth Building.

Bernard’s mission is simple — to help people build better careers, lead stronger teams, and live wealthier lives.

Author | Trainer | Financial Advisor | Public Speaker | Entrepreneur

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“Bernard’s SMART Sales Mastery session completely transformed the way I approach selling. I used to struggle with prospecting and consistency — now I have a system that actually works. After applying his strategies, I booked more appointments and closed more clients in just a few weeks.”

Clarice P., Financial Advisor

“The financial wellness session helped me see money in a whole new way. Bernard explained complex ideas so clearly that I finally felt confident managing my finances and planning for my future. It was empowering, not intimidating.”

Brian S., HR Director

★★★★★

★★★★★

Ready to future-proof your skills or organization?

Explore our programs or invite Bernard to your next training.